Kindness is underrated, both as a measure of society and as a business strategy. Our intuitive recognition of empathy and concern can be as important in health care interactions as the treatment itself.

Calling kindness a business strategy is a very cynical approach, but it is an important step to understanding how Advanced Dental Care of Twin Falls is so darned good. Their back-to-back wins as Idaho’s Best Dentist is no fluke. It is a direct result of caring about people first and then providing exceptional treatment. The secret ingredient that sets Advanced Dental Care apart is a culture of kindness that inspires people and generates goodwill.

Dr. Rencher and Dr. Viegel understand that their team, their patients, and their community all impact one another, so they take special care in nurturing all three groups. Attempt to inspire those around you and treat everyone with kindness. When you are up, help those who are down.

Truthfully, I could compile a long list of positive things they’ve done, acts of kindness toward employees and patients, and ways they’ve served the community. Lacking space to do it justice, instead I’ll cherry-pick something I uncovered talking to team members at the office.

Did you know that oral health can significantly impact expectant mothers? Pregnant women are at higher risk for oral health problems during pregnancy, and those with periodontal (gum) disease may be seven times more likely to have a baby that’s born too early and too small. That’s why expectant mothers receive that extra dose of TLC from ADC. They’ll get the best that modern dentistry has to offer them and that bun in the oven, and the team helps them out with baby books, fudge — and someone over there is even knitting little hats! (Cue audience: “AWWWWWWWW”)

Dr. Rencher, Jodie Rencher, and Dr. Viegal show their love for those around them through their actions. More telling is that their employees, patients, and community love them dearly in return. For them, kindness is not just a hypothetical ideal to strive for — it is what Advanced Dental Care does.